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The Natural Color and Flavor Sourcing Survey

Minimum orders, lead times and what is slowing reformulation down. Nobody publishes these numbers, so we are collecting them. Take part and we send you the report free.

Why we are asking

What suppliers publish about minimum orders

A minimum as a number
9
Says low or no minimum, no number
11
Nothing published
22
Source: OTHER supplier directory, 42 published listings, checked November 1, 2026

A brand can't budget a reformulation without knowing what a first order costs. Suppliers can't see what brands need until a request lands. This survey collects both sides, and everyone who answers gets the results.

For suppliers

Your minimums, samples, lead times and the smallest brand you will work with. You can have the answers confirm your OTHER listing.

Take the supplier survey

For brands

What you are replacing, where you are stuck and what it is costing you.

Take the brand survey

What you get

Suppliers

  • The full report, sent to you before we publish it
  • Where your minimum order sits against other suppliers, for color and for flavor
  • Which dyes brands are replacing and in which products, from anonymous OTHER audit data
  • A Confirmed by supplier mark on your free OTHER listing, if you choose

Brands

  • The full report, sent to you before we publish it
  • Per-SKU budgets and timelines reported by other brands
  • Minimum orders and lead times that suppliers confirmed in writing
  • A free reformulation audit and one-page sourcing brief whenever you want one

What we publish

  • Median and range of minimum orders, for stock and custom products, by color and flavor
  • Lead times for a first order
  • How many suppliers will work with brands under $1 million in revenue
  • Which dyes brands are replacing, in which products, and where they get stuck
  • Per-SKU budgets brands report

What we won't ask

Most questions are multiple choice. No question asks for a formula, a customer name or what you charge a specific customer.

How we handle your answers

We publish totals and ranges only, never a single company's answers. A figure appears only when at least five companies gave it. Your name and email are used to send you the report and, only if you say yes, to follow up. OTHER Natural Flavors is a service of Xponent21 Inc.

Privacy Policy
InfoOTHER Natural Flavors is a service of Xponent21 Inc. We share public information and introductions. We do not give legal or regulatory advice and do not guarantee that any color or flavor will perform in your product. Confirm regulatory status with counsel and test every formulation. Sources and the date we last checked them are listed on each page.